Greyhound is the first choice for modern, convenient and comfortable travel. Using the latest advances in passenger comfort, convenience and automotive technology, Greyhound is the only choice for travelers who need to remain connected while spending long hours on the road. When people think of intercity travel, they think of Greyhound.
To provide advanced technological solutions for the connected world, keeping people moving and communities prospering while making travel easy, sustainable, convenient and relaxing.
Greyhound launches its first route in Hibbing, Minnesota when Carl Eric Wickman, a car salesman, began a bus service transporting ore miners.
A bus operator saw the reflection of one of his buses in a store window, and he mentioned that it looked like a greyhound as it drove; The name caught on and was adopted for the entire fleet.
Greyhound’s business suffers during the Great Depression. In 1934, the film It Happened One Night is released which features an heiress traveling by Greyhound; The movie is credited with increasing bus travel nationwide. Greyhound builds many new stations to accommodate the growth; The bus stations are constructed in an art deco style called Streamline Moderne.
Ridership declines due to construction of the interstate highway system and increased car ownership.
Desegregation laws come into place that rule that bus companies cannot segregate by race. Greyhound’s ridership increases and the company begins hiring African American employees. Late in the 1960’s, ridership begins to decline.
Greyhound introduces the monumental Ameripass, offering 99 days of travel for 99 dollars. Its popularity lasted for decades and was a popular choice for tourists who wanted to travel America on a budget.
After a workers’ strike, Greyhound experiences bankruptcy and cut its workforce by over 30%.
Greyhound loses 60% of its marketshare in the Northeast to discount Chinatown bus companies.
Greyhound partners with Butler, Shine, Stern & Partners to create “The New Greyhound” campaign, aimed at 18- to 24-year olds and Hispanics. The campaign featured a refreshed logo and upgraded buses, that featured wifi, new interiors and new paint jobs.
Greyhound Express is launched to compete with Megabus, offering fewer stops between major cities and ticket prices starting at one dollar.
Typography is a highly crucial element to Greyhound’s brand expression. We have selected Avenir Next to use in all forms of communications, and various weights and styles of this typeface may be used to denote emphasis or to highlight important content.
Greyhound’s brand colors are part of the core elements of our visual identity and should be used wherever possible. These guidelines are given for various forms of media delivery and the correct spec should be used based on the form of final output.
